Delivery of comprehensive architectural and interior designs for the £65 million reconfiguration and revitalisation of a central part of Croydon’s retail offer.
- Client: Hammerson
- 82,000 sq ft refurbishment project
- Leading retail and leisure design consultancy
- New cinema and catering offer
Leslie Jones Architecture was appointed by Hammerson to help realise their retail vision for Croydon. The project focused on reconfiguring the retail space of Centrale Shopping Centre to create a family-friendly leisure quarter that will extend Croydon’s retail offer.
Created over a 30-year period, the 82,000 sq ft shopping and leisure complex was laid out on a complex urban site with 7.5 metre changes in level across the development and conservation areas to three sides. It included two department stores, three floors of retail units, a food court and bingo hall – all in need of revitalisation.
Leslie Jones applied its extensive retail and leisure expertise to carry out a detailed analysis of the centre. A transformational design was developed focusing on the rationalisation of space in the centre and diversification of the offering by introducing improved catering and a new 11-screen cinema.
A striking design was created for the cinema to ensure it acted as a catalyst for wider regeneration of the scheme. Located to the rear of Centrale, the cinema design was wrapped in a dynamic new façade that makes use of the depth and typography of the site. The catering was planned to align with the cinema in order to draw customers to the foyer, while revitalised interiors were designed with new roof lights and retail space reconfigured to suit modern occupier needs.
The scheme is now part of the high profile Hammerson and Westfield joint venture and included in the wider Whitgift masterplan.