The reinvention of failing asset into a thriving retail and leisure destination through a £90 million retail planning, interior, placemaking and urban design project.
- Client: Metro Shopping Fund
- Revitalisation of a 530,000 sq ft scheme
- Diversification of an existing asset’s offer
- Externalisation and reinvention project
Leslie Jones Architecture’s project leadership over the masterplan at the 350,000 sq ft development began in 2000 and has since helped the scheme to attract major new tenants, raised rents threefold and increased annual footfall to eight million.
The evident turnaround for the scheme is demonstrated by Leslie Jones’ creation of contemporary double height high street frontage – allowing the formerly inward-looking centre to be projected externally and engage with the surrounding streets.
The interior has also been renewed with the malls now maximising both natural and feature lighting to characterise Southside’s evolving position as a leading retail destination. The dynamic design and use of materials such as limestone has transformed the scheme’s reputation.
The new offer has already attracted a 36,500 sq ft Waitrose food store, a 14-screen Cineworld cinema, a 42,500 sq ft Virgin Active health club and a new 81,000 sq ft anchor store for Debenhams. This mix of retail, catering and leisure, allied with the new outward facing architecture and interior design, has repositioned Southside and created a new sense of place and focal point for the local population.