A £65 million retail masterplan in the heart of the 87-acre Wembley City regeneration site, including the creation of London Designer Outlet, car parks and Premier Inn.
- Client: Quintain
- 350,000 sq ft new build retail and leisure centre
- Complex urban masterplanning and striking architectural design
Leslie Jones Architecture has been responsible for the retail masterplan at Wembley for client Quintain since 2004. This important London regeneration project required an evolving retail content that would realise the potential of this significant retail and leisure destination.
As part of the £65 million project, Leslie Jones led the architectural design of the London Designer Outlet, the first scheme of its kind inside the M25. This impressive asset provides a new European retail destination at the heart of the 87-acre Wembley City regeneration site.
Leslie Jones’ expertise in knitting distinctive yet complementary retail offers into an existing urban fabric ensured the £65 million scheme capitalised on other developments being instigated in the area by Quintain. The contemporary, fresh finish with clear frontages, open walkways and a balconied restaurant terrace has allowed the modern 350,000 sq ft development to successfully target the diverse catchment area of 4,000 homes and 8.4 million potential visitors.
In order to ensure the London Designer Outlet maximised on visitors to the area, Leslie Jones used creative flair designing vertical quilted, stainless steel panels carrying colour-changing LED lighting to the cinema elevation. This provides the scheme with an eye-catching and defining personality, enabling it to take its rightful place in the urban fabric of Wembley.
The destination is further complimented by a 700 space multi-storey car park linked to LDO through new public realm featuring seating and planting. The car park incorporates angled coloured-fin details to the elevations to contrast with the adjacent retail outlet and Wembley’s diverse architecture.
The scheme has successfully taken its place within this world renowned destination and secured retail and leisure tenants such as a Cineworld, Marks & Spencer, Nike, Guess, Sketchers, Superdry, Clarks and GAP as well as restaurants Wagamama, Las Iguanas and Pizza Express.
Following the success of LDO and its car park, Leslie Jones has now designed a 1,800 space car park and 200 space coach park to the east of the world-famous stadium. The designs incorporate a bridge link to the stadium concourse level, ensuring free flow of foot traffic. A combination of fins to the main façade, as well as pre-cast and glazed cores, will be used to ensure the car park stands out amongst Wembley’s diverse architecture. The south elevation has a bold horizontal expression which is given vertical asymmetry by the geometry of the vehicle access ramp at the lower levels. The car park also includes spaces for residential, supporting the area’s thriving resident community.
Leslie Jones has also designed a 312-room Premier Inn for the development. The design solutions for the hotel’s architecture reflect the evolving image of Wembley. Once complete in 2017, the hotel facilities will enable more visitors than ever to visit and stay at Wembley.